HANDS – Online Webinar: “Entrepreneurship for Traditional Handcraft” / Blue Room Innovation

58 HANDS and European art/tech students participated in a December 7th webinar on digital tools. An inspiring case study by Blue Room's Estel Guillaumes was followed by architects sharing their entrepreneurial journey and success tips. Paula Vilatje introduced branding, communication, marketing, and e-commerce tools, encouraging active participation. This informative event empowered students with valuable digital resources for business development.