Department of Marketing | Al-Zaytoonah University

Vision Statement :

Excellence in Academic and Scientific Research in the Field of Marketing and Enhancement of Competitiveness in the Labor Market

Mission Statement :

Working according to Distinguished Academic Standards that Contribute to Preparing and Qualifying Experts who are Capable of Offering Development, Distinction, and Innovation in line with the Scientific and Technological Developments in Marketing and Encouraging Research in order to Achieve a Sustainable Development of Society

Department Objectives :

To enable students to demonstrate knowledge in various marketing areas
To provide students with critical thinking and solving marketing problems skills using different analytical techniques
Contributing to the preparing of qualified marketing experts who are able to develop marketing activities at the local, regional and international levels.
Encouraging the scientific research for members of teaching staff and motivating them to publish research in international indexed academic journals
To develop methods and means of e-learning and pay attention to sources of educational technologies while adopting the latest references and equipment.
To improve and develop the educational process and undertaking a comprehensive teaching plan to accommodate to the needs of labor market and environment changes.
To support students and motivate them to learn, excel, research and to contribute in positive interaction with their community

Overview of Department:

The Marketing Department was established in 1993/1994. The number of teaching staff is currently (8) teachers. The Number of students in the Department is 256 students. The Marketing Department graduated (23) bachelor degree holders and (5) Post Graduate degree holders.
During the academic year 2018/2019, the number of scientific researches of faculty members in the department is (15) published Articles in international journals.

The most important accomplishments of the Department of Marketing are:

Offering a master degree program in marketing starting from the academic year 2013/2014.
Most staff research work is published in high quality academic journals
Participating actively in the international annual conference of the Faculty of Business at Al Zaytoonah University of Jordan.
Success in achieving an advanced position for several sessions based on graduate competence governmental exam
Continued updating of study plan, text books and curriculum to match the department’s vision and the local, regional and global changes.
Organizing an annual exhibition of students’ advertising projects during international annual conference of Faculty of Economics and Administrative Sciences.
Interaction actively with local community, governmental organizations and non-profit organizations.

Programs offered By The Department:

Bachelor in Marketing
Master in Marketing