Master Thesis Abstracts for Digital Marketing
|
|
Academic year 2023-2024 |
||||||
|
Title |
Researcher |
Supervisor |
Co-Supervisor |
Date of discussion |
Language of the Thesis |
Abstract |
1. The Mediating Role of Customer Engagement in the Effect of e-CRM on e-WOM |
Attallah Abd-Alraheem Al-Wledat |
Prof. Alaeddin Khalaf Ahmad |
– |
02-06-2024 |
English |
|
2. The Impact of e-Service Quality on e-WOM in the Hotel Industry:
|
Iten Imad Ghishan |
Dr. Nafez Nimer Ali |
– |
28-05-2024 |
English |
|
3. The Impact of the Online Flower of Service on Patient Satisfaction: Patient Experience as a Mediator Effect in the Jordanian Private Sector Hospitals |
Leen Gammon |
Prof. Alaeddin Khalaf Ahmad |
– |
21-05-2024 |
English |
|
4. The Impact of E-CRM on Customer Loyalty in the Airline Industry: The Mediating Role of Customer Experience |
Maha Talal Soud Alfayez |
Dr. Nafez Nimer Ali |
– |
10-01-2024 |
English |
|
|
|
|
|
|
|
|
|
|
Academic year 2022-2023 |
||||||
|
Title |
Researcher |
Supervisor |
Co-Supervisor |
Date of discussion |
Language of the Thesis |
Abstract |
1.Examining the Impact of Virtual Reality on Customers` Purchase Intention: the Mediating Role of Customer Experience |
Ayat AlSayed Mahmoud |
Dr. Mohammed Ashour |
Dr. Mahmoud Saleh Allan |
11-06-2023 |
English |
|
2. The Determinants of Social Media Usage and its Effect on Purchasing Intention: “An Applied Study on Travel Agencies in Jordan “ |
Maysam Mohammad Shahin |
Dr. Mahmoud Allan |
Dr. Mohammad Ashour |
07-06-2023 |
Arabic |
|
3. The Effect of E-training on the Satisfaction of Trainee Students: An Applied Study on the Centers of Consultation and Community Services in Private Jordanian Universities during the COVID-19 Pandemic |
Nariman Sameer Abu Aqlain |
Dr. Nafiz Namir Ali |
– |
06-06-2023 |
Arabic |
|
4. Analyzing the Relationship between the Dimensions of Electronic Customer Relationship Management and Behavioral Intention to Use Commercial Banks Websites
|
Eyas Mahmoud Al-qapapa |
Prof. Mahmoud Al-sumaydai |
Dr. Dima Dajani |
28-05-2023 |
Arabic |
|
|
|
|
|
|
|
|
|
|
Academic year 2021-2022 |
||||||
|
Title |
Researcher |
Supervisor |
Co-Supervisor |
Date of discussion |
Language of the Thesis |
Abstract |
1.The Impact of E-Learning Quality on Student Satisfaction in the Jordanian Private Universities in Amman City |
Rania Sharif ElQerem |
prof. Mahmood Jasim Al-Samaydai |
– |
15-08-2022 |
Arabic |
|
2.The Effect of the Green Marketing Mix on the Purchasing Intention of Environmental Friendly Products |
Reema Tariq Mohammad Hajeer |
prof. Mahmood Jasim Al-Samaydai |
– |
09-08-2022 |
Arabic |
|
3. Consumer Adoption of e-payment Services Using the Theory of Planned Behavior
|
Maram Mahmoud Barakat Al-Adayleh |
Dr. Mohammed Lutfi Ashour |
– |
08-06-2022 |
English |
|
4. The Impact of Digital Marketing Tools on Customers Satisfaction in Jordanian Real Estate Industry: A Study During Covid-19 Era
|
Khaldun Ahmad Jameil Almanaseer |
Prof.Dr. Saeb Farhan Al Ganaideh |
– |
02-06-2022 |
English |
|
5. The effect of augmented reality smartphone applications on brand interaction
|
Elham Baha Adin Fouad Yassin |
Dr. Saeb Al Ganideh |
– |
01-06-2022 |
Arabic |
|
6. The Impact of Service Quality on Travelers’ Satisfaction:
|
Mohammad Waddah Al-Khammash |
Dr. Nafez Nimer Ali |
Dr. Mahmoud Allan |
01-06-2022 |
English |
|
7. The Impact of Intellectual Capital and Marketing Knowledge Management on Competitive Advantage: The Case of Telecommunication Companies in Jordan |
Mohammad Abdullah Odeh |
Dr. Dima Mousa Dajani |
– |
18-01-2022 |
English |
|
8. The Impact of Service Quality on Customers Satisfaction: The Case of Private Airlines in Jordan |
Lana Zuhair Qasem Momani |
Dr. Dima Mousa Dajani |
Prof. Mahmoud Jasim Al-Sumaydai |
18-01-2022 |
Arabic |
|
9. The Impact of the Quality of the Electronic Services Provided by Greater Amman Municipality on the Satisfaction of the Beneficiary |
Moath Ali AL Hadid |
Dr. Mohammed Ashour |
Prof. Mahmoud Jasim Al-Sumaydai |
17-01-2022 |
Arabic |
|
|
Academic year 2020-2021 |
||||||
|
Title |
Researcher |
Supervisor |
Co-Supervisor |
Date of discussion |
Language of the Thesis |
Abstract |
1. The impact of general demarketing strategy on reducing the demand for smoke: The case of students in private universities in Amman |
Asma Ali Ahmed Aweida |
Prof. Mahmood Jasim Al-Samydai |
– |
22-08-2021 |
Arabic |
|
2. The impact of digital marketing on purchase intention towards cosmetic products in Jordan |
Sahar Al-Mazahreh |
Dr. Nafez Nimer Ali |
– |
18-08-2021 |
English |
|
3. The Impact of using Facebook on clothes purchase decision for women |
Ahmad Nassem Mohammad Al-warasneh |
Dr. Mahmoud Allan |
– |
17-08-2021 |
Arabic |
|
4. Factors affecting the consumer purchase decision over the internet, the case in Amman-Jordan |
Heba flayeh al hdithat |
prof. Mahmood Jasim Al-Samaydai |
– |
16-08-2021 |
Arabic |
|
5. The Effect of Social Media Marketing Activities on the Brand Equity An Applied Study of Royal Jordanian Airline
|
Noor Al- Mazahreh |
Prof. Mahmood Jassim Al-Samydai |
Dr. Dima Al-Dajani |
27-05-2021 |
English |
|
6. Factors Affecting Parents’ Behavioral Intentions towards
|
Hanan Jadallah |
Dr. Dima Al-Dajani |
– |
26-05-2021 |
English |
|
7. Factors Affecting Consumer Behavior towards using of Medicinal Plants in Treatment |
Ali Tariq Al-Saadi |
Prof. Mahmood Jassim Al-Samydai |
– |
15-03-2021 |
English |
|
8. The Effect of Media on Consumer Behavior as a Protective Measure of COVID-19 in Jordan |
Shefa Abed Odetallah Al-Faleh |
Prof. Mahmood Jasim Al-Samaydai |
– |
14-01-2021 |
Arabic |
|
9. Exploring Purchase Intention for Luxury Brands Among Jordanian Women |
Nisreen Al- Mazahreh |
Prof. Saeb Al Ganideh |
– |
06-01-2021 |
English |
|
10. Marketing Activities of Social Media and their Impact on Consumer Attitude and Purchase Intention |
Eman ALSofi |
Prof.Saeb ALGanideh |
Nafez Ali |
31-12-2020 |
Arabic |
|
11. The impact of the brand image of international pharmaceutical companies on Jordanians’ physicians prescribing decisions of medicines |
Eyad AL-Ghanem |
Prof. Saeb AL-Ganaideh |
– |
30-12-2020 |
English |
|
12. Factors Impact Willingness to Purchase Electric Cars in Jordan |
Noura Fawaz Al-Zoubi |
Prof. Saeb AL-Ganaideh |
– |
30-12-2020 |
English |
|
13. The Effect of the Content of Social Media Networks on Dealing Between Business to Business (B2B) Companies: An Applied Study on Industrial Equipment in Amman |
Mohammad Taysir Yaqoub Habib |
Prof. Mahmoud Jassim Al-Sumaidaie |
Dr. Dima Mousa Dajani |
28-12-2020 |
Arabic |
|
|
Academic year 2019-2020 |
||||||
|
Title |
Researcher |
Supervisor |
Co-Supervisor |
Date of discussion |
Language of the Thesis |
Abstract |
1. The Impact of E-service Quality Dimensions on E-loyalty “An Applied Study on eFAWATEERcom Company |
Ali Yousef Mohammad Rababah |
Prof. Saeb AL Ganideh |
Dr. Mahmood Allan |
26-08-2020 |
English |
|
2. The Impact of Service Quality of Jordanian Exchange Companies on Customer Loyalty. An Applied Study on : Abu Sheikha Exchange Company |
Motaz Alnobani |
DR. Mahmoud Allan |
Prof. Najim Abood |
10-06-2020 |
Arabic |
|
3. Factors Affecting Consumer Purchasing Decision for Poultry Market in Jordan |
Zeyad Ramadan Ata Abdallah |
Prof. Saeb Al Ganideh |
Dr. Mohammed Ashour |
09-06-2020 |
English |
|
4. Determinants of E-costumer Satisfaction and Loyalty – Study on Airline Companies |
Ahmad Reiad Hilal Saeed |
Prof. Saeb Al-Janayda |
Dr. Nafez Ali |
08-06-2020 |
Arabic |
|
5. The Impact of Innovative Marketing on Customers’ Satisfaction in the Jordanian Health Insurance Companies |
Arij Muhammad al-Qaaydah |
Prof. Mahmood Jasim Al Samydai |
Dr. Muhammad Ashur |
07-06-2020 |
Arabic |
|
6. The Impact of E-Marketing Communication Channels on Guests’ Mental Image: An Applied Study on Five-Star Hotels in Amman |
Ehab Wafik Yousry Mohamed Yassin Taha |
Dr. Nafez Nimer Ali |
Prof. Saeb Al Ganideh |
14-01-2020 |
English |
|
7. The Impact of the Smartphone’s Applications Service on the Purchasing Patterns of Consumers: An applied Study on Food Applications in Jordan |
Mohammad Mustafa Ali Mallu Al Ain |
Prof. Mahmood Jasim Al Samydai |
Dr. Dima Dima Mousa Dajani |
12-01-2020 |
Arabic |
|
|
Academic year 2018-2019 |
||||||
|
Title |
Researcher |
Supervisor |
Co-Supervisor |
Date of discussion |
Language of the Thesis |
Abstract |
1. The Role of E-Promotion on Attracting Foreign Direct Investment: “An Applied Study of Jordan Investment Commission”
|
Jamal Shafaqoj
|
Prof. Mahmood Jasim Al Samydai
|
– |
22-05-2019 |
Arabic |
|
2. Electronic communication channels and their impact on customers’ attitudes towards the services provided by the Jordanian telecommunication companies |
Faten Abdel Halim Al-Zubi |
Prof. Mahmood Jasim Al Samydai |
– |
21-05-2019 |
Arabic |
|
3. The Impact of E-Banking service quality dimensions on Customer satisfaction: (A case study on Rafedain Bank in Amman)
|
Bashaer Adnan Rasheed |
Prof. Hamid Abdul Nabi Al-Tai |
– |
05-05-2019 |
Arabic |
|
4. The Impact of Marketing Competencies on the Marketing Performance of Business Organizations in Jordan: (A case Study- Al Manaseer Group)
|
Lawrence Fahed Khaddam |
Prof. Hamid Abdul Nabi Al-Tai |
– |
15-01-2019 |
Arabic |
|
5. The word of mouth and its effect on buying behavior of shares: Applied study in Amman stock exchanges Market
|
Lina Abdallah Sief Addeen Alataywi |
Prof. Mahmood Jasim Al Samydai |
– |
15-01-2019 |
Arabic |
|
6. The Impact of E-Marketing on Achieving Competitive Advantage in Health Sector in Jordan from Management Perspective |
Hamzah Y. A. Al-jarah |
Prof. Hamid Abdul Nabi Al-Tai |
– |
26-12-2018 |
Arabic |
|
|
|
||||||
|
Academic year 2017-2018 |
||||||
|
Title |
Researcher |
Supervisor |
Co-Supervisor |
Date of discussion |
Language of the Thesis |
Abstract |
1. The Impact of Internal Marketing on Job Satisfaction: A Field Study In Five Stars Hotels In Amman
|
Yanal Salim Al maaitah
|
Prof. Hamid Abdul Nabi Al-Tai |
– |
05-08-2018 |
Arabic |
|
2. The Effect of Brand Factors on Customers Loyalty “An Applied Study on Telecommunication Companies in Jordan |
Maha Baker |
Dr. Nafez Nimer Ali |
– |
17-07-2018 |
English |
|
3. University Brand Identification: A Comparison Between Jordanian Public and Private Universities |
Dina Ra’fat Rafiq Abu Baker |
Dr. Dima Mousa Al-Dajani |
– |
15-07-2018 |
English |
|
4. Factors influencing Jordanian consumers attitudes towards electronic payment methods (Case Study in Jordan) |
Mohammad Marwan Saleh ALbadawi |
Prof. Mahmood Jasim Al Samydai |
– |
23-05-2018 |
Arabic |
|
5. The Role of Social Media in Affecting Customers Satisfaction in Logistics Organizations in Jordan |
Ahmad Khaled Mahmoud Bazzari |
Prof. Mahmood Jasim Al Samydai |
– |
23-05-2018 |
English |
|
6. Factors Affecting Consumer Attitudes Towards Green Products: “A Case Study for Consumers Shopping Centres In Amman” |
Rusul Saad Al obaidi |
Prof. Mahmood Jasim Al Samydai |
– |
22-05-2018 |
Arabic |
|
7. Antecedents of Students’ Behavioural Intention to Use Animation and Storytelling in Jordanian Universities |
Abdallah Sha’ban Mustafa Abu Hejleh |
Dr. Dima Mousa Al-Dajani |
– |
22-05-2018 |
English |
|
8. Measuring the Quality of Service in Jordan Commercial Banks): “An Applied Study From Management and Clients Perspectives” |
Neveen Nashat Hanna AL-Salaita |
Dr. Nafez Nimer Ali |
– |
21-05-2018 |
English |
|
9. The Impact of The Brand Personality on Student’s Orientation Towards Universities |
Lida Ayed Abdulghani Abualdab’at |
Prof. Mahmood Jasim Al Samydai |
– |
21-05-2018 |
English |
|
10. The Impact of the Product Brand Attributes on Purchasing Decision: An Applied Study on Hybrid Vehicles Market in Jordan |
Saddam Hussein Ahmad |
Prof. Hamid Abdul Nabi Al-Tai |
– |
20-05-2018 |
Arabic |
|
11. The Impact of The Health Marketing Mix on The Competitive Advantage in The Health Services Sector in Jordan: “Case Study of King Hussein Cancer Foundation” |
Khaled Al Khawaldeh |
Prof. Hamid Abdul Nabi Al-Tai |
– |
16-05-2018 |
Arabic |
|
12. Factors Influencing the Use of Payment Cards by Customers of Jordanian Banks |
Ahmad Faraj Ahmad Abu AlSaad |
Dr. Dima Mousa Al-Dajani |
– |
09-05-2018 |
English |
|
13. The Impact of Tourism Service Quality Dimensions on Foreign Tourists Satisfaction: Applied Study at Jordanian Tourism Sites |
Majdi Husseini |
Prof. Mahmood Jasim Al Samydai |
– |
14-01-2018 |
Arabic |
|
14. Cultural Value Orientations among Jordanian Travel Agents: case of Jordan |
Samar Naseem Mohammad Alqirem |
Dr. Dima Mousa Al-Dajani |
– |
11-01-2018 |
English |
|
15. Exploring The Impact of Self on Attitude Toward Western Elite Brands Among Young Educated Jordanians |
Nidal J.S. Abu Mandil |
Dr. Dima Mousa Al-Dajani |
– |
03-12-2017 |
English |
|
|
|
||||||
|
Academic year 2016-2017 |
||||||
|
Title |
Researcher |
Supervisor |
Co-Supervisor |
Date of discussion |
Language of the Thesis |
Abstract |
1. Social Responsibility In Mental Health Centers: (The Case of Amman Mental Health Centers) |
Shihadah Umar Abu Diyyah |
Prof. Mahmood Jasim Al Samydai |
– |
13-08-2017 |
Arabic |
|
2. Relationship Marketing and its Role in Customer Satisfaction and Loyalty in Jordanian Pharmaceutical Companies
|
Wahib Inad Al Ibrahim
|
Dr. Saeb Farhan AL Gannideh
|
– |
03-08-2017 |
English |
|
3. The impact of social media in improving the mental image of health services provided by private hospitals for patients: (A Case Study in the city of Amman) |
Ali Muhammad al-Khalayfah |
Prof. Mahmood Jasim Al Samydai |
– |
24-05-2017 |
Arabic |
|
4. Self-Medication Practices Among Patients: An Exploration into Jordanians Purchasing Behaviour of The Over The Counter (OTC) Medications |
Hassan Mohammed Abu Naja |
Dr. Saeb Farhan AL Gannideh |
Dr. Malakeh Zuhdi Malak |
17-05-2017 |
English |
|
5. Factors Affecting the Preference for Dealing with Islamic Banks in Jordan |
Ahmad Wasfi Muhammad al-Budur
|
Prof. Mahmood Jasim Al Samydai |
Dr. Dima Mousa Al-Dajani |
11-05-2017 |
Arabic |
|
6. Word-of-Mouse versus Word-of-Mouth: To What Extent does Social Media Influence Tourist’s View towards Visiting Tourists’ Destinations in Jordan: (A Study in the Era of the Arab Spring)
|
Balqis Fuad Fardous |
Dr. Saeb Farhan AL Gannideh |
Prof. Hamid Abdul Nabi Al-Tai |
27-04-2017 |
English |
|
7. The Determinants of Online Reservation Acceptance in Jordanian Four Stars Hotels in Amman |
Ali Abdullah Babban |
Dr. Dima Mousa Al-Dajani |
– |
25-01-2017 |
English |
|